To be able to make our work the best it can be we felt it would be important that over the summer we researched to see if there was any suitable theories which would benefit our final product. We found that Carol Vernallis had a 4 point theory. The 4 points included, Narrative, Editing, Camera Movement and Framing Diegesis. After finding this theory we could begin to think about the different aspects we defiantly wanted to include in our own music video and one thing we all agreed on is the importance of the establishing shot - even though we didn't have a song choice at that point it was a point which carol had highlighted which all 3 of us agreed with. It is important to find theories as they show you what is expected as standard in a music video and we want ours to be as effective and realistic as possible.
We also chose our genre and song choice over summer, we done this using texts and social media. Choosing the genre was an easy choice, as indie rock is something which we all enjoy and thought we could put the most effort into it and therefore get the most out of it. A song choice was the harder part, as we had so much variation in our favorite indie rock songs. In the end Jack who had more of a wider knowledge of the genre tweeted us, me and Rian, a list of songs which he himself liked and he thought we would like. We then exchanged a couple of texts and decided on Heart Out by The 1975. The song does not currently have a music video and we feel there is loads of opportunity to be creative.
After knowing the genre it was easier to find relevant research. I first wanted to broaden my knowledge on the genre itself creating a small moodboard, it contained a few pictures and some information on what's expected in the genre. I then continued to research looking up what are the frequent themes in indie music video's, I concluded on 'Black & White' 'Performance' and 'Costume and Lighting'. I even made a video on my findings.
After knowing the genre it was easier to find relevant research. I first wanted to broaden my knowledge on the genre itself creating a small moodboard, it contained a few pictures and some information on what's expected in the genre. I then continued to research looking up what are the frequent themes in indie music video's, I concluded on 'Black & White' 'Performance' and 'Costume and Lighting'. I even made a video on my findings.
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