The logo of the band had to be spot on as it more than likely going to stick with the band for the rest of their career and is what fans are going to be wearing on their T- Shirts and other merchandise and therefore it is also the main face of any advertising. I documented the journey of designing the logo in a prezi presentation, where I choose 9 of the most popular indie rock bands and found there logo's. The clear resemblance between them all was the colour - all of them were black. They also featured a bold distinctive font, and the use of capital letters. Which is exactly what I then focused on when making our own.
I also researched the History of the VMA's during this week. I thought this was essential as if our final product was in real life it would be potentially be up for one of these and is one of the most prestige awards you can win as a music video director. Sadly the awards is more well known for it's controversy, due to the fact it's a live award show - but the award is still regarded highly.
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