Monday, 1 September 2014

Ed Sheeran - Give Me Love ( Music Video Analysis)

Sir has emphasised the importance of researching and watching Music Video's, so after watching several I decided to analyse Ed Sheeran's Music Video for Give Me Love.
It was released as the sixth and final single from his debut studio album + on 21 November 2012. The song was written by Sheeran, Jake Gosling and Chris Leonard. The single peaked at number 18 on the UK Singles Chart. The Video was released on 9th November 2012.

The lyrics of the song Give Me Love show that someone wanting love, either from someone in the present or someone in the past. The music video show brings this message across to us, the viewers. 

The main character in the Music Video is a young woman and the first thing we see is a crime scene, there is blood visible and an attractive police officer is on screen. 


The music starts, and you can see the main female character watching couples who appear to be happy, in contrast to her, as she is alone and sad. 


As the music begins to speed up so does the video and the woman grows wings. The process in which the female grows the wings looks painful, and traumatic. This could be symbolising that she is willing to die or go through pain for someone’s love, and therefore go through this transformation into what could be an angel. 

In a shot of her at the café, where again she is alone, you can also see Ed Sheeran, the singer, sitting alone at a table. This is one of the only times you see the singer in the music video. Ed sits down, and allows the actress to be the spotlight of this video. The woman then constructs an arrow, and is revealed to be a version of cupid. Giving love to anyone and everyone by shooting them with an arrow, although she herself cannot obtain it.


This music video shows all sexual orientations, not just straight couple which we have come to expect in representations of the media. Usually in a music video about portraying love, it is shown to be between a man and a woman. But in the music video for “Give Me Love” both straight couples and gay couples are all represented. The music video also shows a combination of races, also breaking the stereotypes and not only showing white people. There are both black and white people being shot by cupid’s arrow.  The music video shows that you can’t help who you fall in love with and that gender, skin colour, age, background or even religion should not affect love. 


The end of the music video shows the attractive male police officer from the opening shot walking towards a door, then the room where the first scene takes place. Now the woman, who was portrayed as cupid in the music video, has killed herself, the final shot focuses on the woman’s eyes, with the rest of the shot blurred and out of focus. This could be showing that now she is in heaven, seeing things in a different perspective.

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