Types of Music Video

There are three main different types of Music Videos in which Artists create for their songs, Narrative, Performance and Conceptual.

Narrative is made with the idea of storytelling and is more focused on the element of acting in the music video. Narrative Music Videos incorporate more Mise en Scene in order to create the fictional story. An example of this type of Music Video is Cool by Gwen Stefani, it actually has been named number 2 in the list of "20 Best Music Videos that Story Tell." The message of the Song is clear through the video, you can clearly see elements of a past love and what the reality is now.

                                                                                  

Performance is when the video a majority of the video has been filmed in a live performance of the song. An example of this is Justin Bieber's, All Around The World Music Video. The video shows footage taken from several shows, ' All Around The World', and it also contains footage of the countries and places visited on the tour. The Music Video itself was edited and directed by Alfredo Flores, who is well known for his Performance style Music Videos for Justin Bieber.       

                                                                                                                                                                   

Conceptual or Concept Music Videos are based around a single idea or concept and are usually unusual and obscure, which can even be surreal for the audience. This unusual content is an attraction to many consumers, with the idea to be that it draws the audience in. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen. No particular genre or type of music is more likely to use concept videos, in fact a range of artists covering all genres have used concept/ art based videos. An Example of a Conceptual Music Video is This Too Shall Pass by OK Go.